Microsoft Zune 2. I hate to have two related posts following each other, but this entry is just too juicy to pass up for another day. icrosoft seems unable to sue Zune.com out of the rights to that name or buy it from them, so they have to use Zune.net. But that’s not the point of the story.
The point is: Microsoft is releasing generation 2 of their Zune player at the end of November, but honestly, who cares? Is this really going to make a difference? Zune sales have been abysmal. The Zune has gotten to be something of a recurring joke every time it is mentioned on Engadget or … well, basically anywhere else. It’s the laughing stock of the mp3 player world due to its unpopularity and the typical Microsoft Borgthink.
It’s no big secret that Bill and friends copy their way to the top. With the Zune, this goes down to the “Hello from Seattle” on the back cover, as opposed to Apple’s “Designed in California” (but shhhh! Microsoft is not really in Seattle but it’s cooler to say Seattle instead of really in Redmond, Washington because that’s where cooler things come from, like Starbucks, the Seahawks, Space Needle, Kurt Cobain, Mt. Rainier… etc.). To say that the Zune 2 looks very similar in form and function to the original iPod and iPod Nano would be an understatement. About the only thing Microsoft can’t seem to copy is Apple’s success. (OH ZING!!!!!)
Priced at $249 to compete with the iPod, Microsoft hasn’t given anyone enough incentive to give a crap. I anticipate the sound of crickets (just like the Halo Special Edition Xbox 360) come November 20 when Zune 2 launches. 80 GB? Who cares! 80 GB probably sounded like a good idea during the development of this product, but Steve Job’s announcement of the new 160 GB iPods at Macworld Expo was probably the biggest “in your face!” to Microsoft’s Zune efforts. Apple has once again one-upped Microsoft and given them an engineering yardstick to play catchup with. This will keep Microsoft chasing for a few more years.
The new Zune colors are cute, but I don’t think this redesign will do Microsoft any good. It’s too-little-too-late and I don’t think customers will bite. The Zune is still slightly bulkier than their iPod counterparts. The original Zune was a disaster of idiotic user-hostile interface decisions, like making it NOT natively support USB mass storage, so you have to hack your registry to use the device as a USB hard drive. Zune 2 may still have this restriction. The 3-days-or-3-plays rule is now only the 3-plays rule for shared files. The song becomes locked after 3 plays. Even if you play it for only 1 second, that counts as one time. As I wrote several months ago, this defeats the whole purpose of sharing and nullifies the Zune tagline “Welcome to the Social”, which makes Buy.com’s ad all the more hilarious in its delusion: Join the crowd and order your Microsoft Zune! Don’t be the only one without it.”

Yes… a crowd.. a crowd of one. Don’t be the only one WITH it. One whole year after the Zune’s release, and I still have seen nobody with a Zune, except that one person I mentioned in the previous Zune entry. Maybe Microsoft should switch gears and use that to their advantage. Sure, everyone has an iPod, but YOU are ORIGINAL. You are ONE of a kind. You don’t follow trends. You have a Zune.
… and the biggest ongoing disappointment: Microsoft has still crippled the WiFi. This is the one feature that users consistently clamor for and consistently say would swing them over to Microsoft’s side of the fence and actually make the Zune worth considering. In light of the iPod Touch’s WiFi browsing capability, this one single feature would make the Zune a viable contender for many people. The Touch is $299 for 4 GB. Microsoft has repeatedly ignored these requests.
..oh and ya, it’s still PC only. Sorry Mac fans. Unless Microsoft changes their boneheaded thinking, the Zune will continue to be the retarded kid with no friends who talks to himself in the corner versus the iPod’s captain of the baseball team.