I’m now an award winning animator!

This is a Flash piece for FS/TEC 2007 (Oct 10-13 in Atlanta), one of the biggest annual restaurant tradeshow in the US, attended by some big names in the biz like Sharp, Toshiba, Panasonic, Microsoft, etc. My client wanted something to portray his company as a younger, hipper newcomer to the field of restaurant management software. This animation would be played continuously on a 40″ monitor over their booth as well as on the PCs placed around the floor. He specifically wanted a cartoony illustrated look and showed me some visual styles he liked, especially a designer named Paige Pooler.
Cartoony illustrations are something I specialize in, if you’ve looked around my site, so I felt right at home working on this project. The storyboard and narrative progression came to me really quickly and I sketched it all out in Autodesk Sketchbook. I presented that to the client and got the go ahead to start animating.
That’s where the drudgery starts to kick in and at some points, I felt a sense of dread at the sheer amount of art I had to draw and animating that still lay ahead. I always had a clear idea of what I wanted, but getting there took a bit of time. Specific things were the look of the restaurant, which was one of the last things I nailed down, and all that decor to fill up the vast amount of space this Flash was spec’ed for (1200×800). After 2 weeks of intense drawing and animation, this is what I came up with.
The client was very pleased when he saw this and said everyone loves it. He also said how he loved the look of the restaurant too, so I got it right. I told him this would turn a lot of heads at the convention, having full confidence in the quality of the work I do. Little did I know just how many heads this would turn. He emailed me the Sunday after the show to tell me they had won the First Time Exhibitor Award (scroll all the way to the bottom)! A lot of work went into this and people noticed.
This was a really fun project to work on. Lots and lots of details, but they all paid off. I’d like to do more fun projects like this.